If you’re looking for motivation on how to get new athletes into your program, I’d like to share an important piece of information with you.
Right now, there are a number of people who are ready to start training with you, but they just need a little nudge. More specifically, they need the right kind of nudge at the right time. But it’s hard to know who’s close to being ready, what kind of nudge it will take to get them to start, and when the best time to nudge them happens to be. Still, the right nudge at the right time can produce great results.
Here’s an example of what happened at a star testing at the end of one of our five week cycles:
We like to have a Buddy Day (more on this in a later blog) where athletes bring friends at the beginning of a new five-week cycle. We make sure the Buddy Day is a fun event but a great experience for both our athlete and their friend.
During the Buddy Day session our Head Developer at this location announced that any family that signed up for the Program from our Buddy Day offer would get a very cool Branded T-shirt and so would the friend who brought the new athlete!
One mom approached our Sales Specialist to take us up on the offer.
She announced to the audience that this mom had decided to start her child’s training and she presented her with the new very cool T Shirts. There was a spontaneous round of applause from those in attendance.
The Head Developer then made this announcement: “if there are any other families who would also like to take us up on this offer, this is a great chance to get started.”
Within minutes, two other moms came forward to take him up on the offer. Instead of just one new member, the company now had three new athletes signed up to start the program!
All it took was that one extra little nudge to get these two other moms to have their athlete join in.
This doesn’t work every time (nothing does!), but it certainly worked well in this case. So, of course, we recommend that you do as outlined above. But what we really want you to think about is all the other people who might be very close to starting your program and all the different kinds of little nudges that might just get them to begin.
Obviously, you don’t want people to think of you as a pest. But more often than you think, you’re just one little nudge away from adding another athlete. So, cinch up your shoes, pay attention, and let’s build something great together!
Richard L. Campbell
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