Your Step-by-Step Path to Owning an Academy

We guide you through every stage, with proven systems and personal support.

Launching a successful basketball academy starts with where you build—and what you build. That’s why our first step is all about helping you select the ideal location and design a space built for athlete development, parent experience, and long-term growth.

At BTS, we perform a comprehensive site analysis based on traffic patterns, population density, school zones, and market competition. We help you avoid costly guesswork and find the best opportunity for success in your area.

Once your location is selected, our in-house design team brings your dream to life. We guide you through layout, construction planning, and partner contractor support to ensure your build-out is efficient and tailored to your vision.

Every BTS-powered academy is built around our Seven Experience Zones, a signature layout designed to deliver a best-in-class training environment for players of all ages.

Here’s what you’ll get:
✅ Expert-led market research and site selection
✅ Custom facility design built to BTS standards
✅ Construction guidance and partner recommendations
✅ Our proprietary Seven Experience Zones layout

This is more than a gym—it’s a high-performance environment built for impact.

Launching a successful basketball academy starts with where you build—and what you build. That’s why our first step is all about helping you select the ideal location and design a space built for athlete development, parent experience, and long-term growth.

LICENSEE SUPPORT SERVICES

  • Facility Construction

  • Technology

  • Basketball Curriculum

  • Marketing Management

  • Operational Support

  • Financial Analysis

LICENSEE SUPPORT SERVICES

  • Facility Construction

  • Technology

  • Basketball Curriculum

  • Marketing Management

  • Operational Support

  • Financial Analysis

Comprehensive Support

End-to-End Assistance: We provide guidance at every step—helping you find, build, and operate successful basketball academies.

Continuous Support: Benefit from ongoing training and expert assistance to ensure your facility achieves and sustains excellence.

Evolving Technology

BTS incorporates the latest in sports science and technology to deliver unparalleled training experiences. As a BTS licensee, you gain the right to exclusive use of our curated player tracking technology. BTS uses the Larry Hughes St. Louis locations as a hub for pioneering research and development, focusing on innovative technologies that enables us to enhance the training experience at your academy.

Advanced Training Programs

BTS has a carefully curated basketball curriculum built around ten 5-week cycles. Trainers at every location go through our skill development coach certification, assuring consistency across the platform.

BTS academies have positively influenced thousands of athletes nationwide, helping them achieve their dreams both on and off the court.

Meet the Team

  • Larry Hughes

    Chairman

  • Rick Campbell

    CEO

  • LAWRENCE BRYANT

    Director of Digital Marketing

  • JASON MAZDRA

    VP Finance

  • DERECK WATTS

    Operations Manager

  • LAURYN HUGHES

    Marketing Specialist

  • DAVE CHAMBERLAIN

    Shareholder/Active Advisor

  • DAVE KOVAR

    Shareholder/Active Advisor

Coming Soon

  • BTS Basketball Academy Atlanta

    Atlanta, GA

  • Sutton Sports Basketball Academy

    Cary, NC

  • Your Academy Name Here

    Your location

LICENSEE PROCESS

Once you submit your information, one of our team members will contact you to set up an introductory call to address initial questions.

1

Request
Licensee Info

2

Initial
Introductory Call

3

Detailed Overview Call

4

Follow Up Q&A Call

5

Discovery Day In St. Louis

6

Sign Licensee
Agreement & Start Your Journey

REQUEST INFO

$10K Gets You in the Game – Take the First Step & Own Your Academy!